We translate experiences

The consultancy

Sheltering Tree is a Maine-based creative communications studio that supports organizations with authentic narrative, thoughtful design and clear strategy. Its director Jenni Parmalee is a senior creative communications lead, uniquely trained across multiple channels: web, print and film.

Organizations served by Sheltering Tree include the Maine Wabanaki-State Truth & Reconciliation Commission, Maine-Wabanaki REACH, Multilingual Chicago and the United Nations Association of Maine.

Committed to community, Sheltering Tree makes pro bono donations of services to local organizations.

The director

Jenni Parmalee first learned the craft of documenting story at Northwestern University's Medill School of Journalism, and later studied film and theater at the University of Chicago.

She began her career helping build Publications, Media and Creative Services departments for two entrepreneurial sports teams. She then joined the Alzheimer's Association to support the re-launch of its brand identity and publications portfolio.

Jenni went on to study filmmaking at Maine Media College, directing a short documentary on two resettled refugees from Darfur. During filming, the idea for Sheltering Tree was born.


Help strengthen organizations with clear narrative, design and strategy


Greater empathy and understanding is generated across organizations and communities through story

Core values

Inclusion, equity, diversity, compassionate action and right livelihood