Guides emphasize the audience

Jenni's notes

A major part of the Alzheimer's Association rebranding was to re-think and recreate its national publications portfolio. One major change was color-coding the series by audience.

Based on the latest research, publications were carefully edited to reflect new health literacy standards and connect with the greatest potential audience. We also employed photography to reflect and connect with the diverse groups affected by Alzheimer's.

Newly organized, edited and designed publications were vetted through groups of content experts that included those directly affected.


Samples represent a rebranding initiative by the national Alzheimer's Association.

With a grateful nod to all collaborators, we are happy to detail our specific role.

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