For what do you most want to be known?

Jenni's notes

The tree is an ancient symbol across multiple cultures as a place where stories can be safely shared. Capturing the universal symbols of the Sheltering Tree – like the spirals in the leaves and the protective limbs – was a process not of creation, but of revelation, which the sketches hopefully reflect.

The translator part of me was gladly engaged when serving as design liaison to the Alzheimer's Association's 80 chapters during the brand transition.


Samples come from Sheltering Tree's identity process, as well as the Alzheimer's Association and the Chicago Wolves.

With a grateful nod to all collaborators, we are happy to detail our specific role.

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